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Benefit the Oxford community with The Temptations


If you were alive during the 1960s and beyond, you know who The Temptations are. With their sultry, easy-going lyrics and catchy tunes, the group has become one of Motown’s greatest achievements and continues to influence the music industry. 

Tonight at The Lyric, the group will team up with the Lafayette Oxford Foundation for Tomorrow (LOFT) to benefit the community of Oxford through the power of song in a way that only The Temptations are able to do. Party Planet, a Memphis-based group, will open for The Temptations, giving the night a powerful jump-start. 

This past December, LOFT Chairman Molissia Swaney began planning for an event of massive proportions to benefit the community. 

“We signed our contract in February, and we are so excited for Oxford to finally have this kind of entertainment,” Swaney said. 

The LOFT foundation is dedicated to improving the quality of life for needy Oxford-Lafayette families and has contributed a great amount of funds to several non-profit organizations around the community. Founded in 2002 by a group of concerned citizens, LOFT has gained support from many Oxonians who knew there were community needs that could not be met by funds from the city. 

“Our goal is to get our endowment to one million,” Swaney said. “(The concert) will certainly help get the word out about our goal and our mission statement.” 

Two years ago, LOFT grossed approximately $111,000 with a ground-breaking concert featuring the timeless doo-wop group The Four Tops, and all the funds raised from the event went back into the community.

The Temptations themselves have been performing for sold-out audiences since the early ‘60s and have become one of the most powerful influences in the musical world today. The group was founded in 1961 in Detroit and signed a contract with Motown records Throughout the 60s, the band worked with legendary songwriter Smokey Robinson, achieving overnight success. 

The group has since toured the world several times, broken racial, social and cultural barriers everywhere, and have become a staple in Motown and musical history. Popular songs by The Temptations include “My Girl,” the groups’ first number-one hit, “Just My Imagination” and “Papa Was a Rolling Stone,” which won Motown its first Grammy Award.

With legendary music for a legendary cause, The Temptations concert benefitting LOFT is an event not to be missed. In this year alone, the foundation has already given $34,200 in grants to non-profit organizations across the Oxford-Lafayette area. The grants given by LOFT benefitted 21 different organizations, including the Interfaith Compassion Ministry, the Boys and Girls Club of Oxford, the Oxford-Lafayette Humane Society and many others.

The event kicks off at 7:30 p.m. with a performance from Party Planet. The Temptations will take the stage at 9:30 p.m.

The foundation is trying to sell as many general admission tickets as possible. Tickets for the concert are $100 and, according to the foundation, $60 of that price is tax-deductable. 

Five hundred people have already purchased tickets, and LOFT is looking to sell more. 

“The money benefits LOFT, and all the money will go back directly to the community,” Swaney said. “The money will go into our endowment, which will last forever.” 

Tickets can be purchased at www.thelyricoxford.com.