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Ole Miss athletics rewards fans for attendance with 'Rebel Rewards'

In an effort to get more students in the stands for all Rebel sporting events, the Ole Miss Athletics Department has begun a system called Rebel Rewards to give fans who attend events various prizes, including football season tickets and a chance to win a new car.
Austin McAfee/The Daily Mississippian

Be early. Be loud. Be rewarded.
This is the calling card for Rebel Rewards – a new program designed to encourage students and fans to attend as many Ole Miss athletic events as possible.
The Ole Miss Athletics Department has teamed up with C-Spire Wireless to offer students and fans an opportunity to earn prizes for attending athletic events.
Rebel Rewards works in two ways. Fans can visit rebelrewards.com and sign up or download the free app from the iPhone app store or Android market. The app is in the approval process with Apple and should be ready in the coming days. Once you’ve signed up, simply sign in for each event you plan on attending and you get a barcode that can be scanned to show that you were at the event. You can do this through your smartphone or via text if you do not have a smart phone. Also, if you do not have a smart phone you can print out your barcode and bring it to be scanned.
“We’re trying to create a unique experience for everyone,” said Michael Thompson, senior associate athletics director for communications and marketing. “The main focus of Rebel Rewards is the students, but rewarding all fans for attending events will be the main goal.”
There will be several ways to earn points. Each athletic event will have points opportunities. However, there will also be alerts for events that offer double points. Your app will alert you of these occasions, you can also follow Rebel Rewards on Twitter for updates at @RebelRewards, and there will be a tent at each event where barcodes will be scanned.
The Rebel Rewards program is still in its infant stages, but according to Thompson, the program is garnering a lot of attention and has many sign-ups thus far. To date there have been over 400 sign-ups, according to marketing coordinator Brandon Hudspeth, and they hope to see 2,000 registered users by the end of the fall semester.
“We want it to be something fun and something competitive,” Hudspeth said. “We want Rebel Nation to be competitive.” 
Thompson said he feels that once the iPhone app is approved and put into use, then growth will continue. Another boost to growth will come once participants begin to receive their prizes, and the logo on the prizes starts to build brand recognition for the program.
Thompson also said he would like to see steady growth in terms of sign-ups, but also, the effect it will have on attendance at athletic events. 
“It’s huge for smaller sports,” Thompson said. “But it’s a major positive for all sports.”